With a proven track record of successfully launching numerous digital products and investment platforms in the blockchain, fintech, fractional ownership, and Web3 space, Scalio, a global digital product agency, aspired to solidify its position as a market leader.
The goal was not only to position Scalio as an industry authority but also to attract high-caliber clients and partners within the Fintech and Emerging Tech landscape. To further develop the agency’s presence and refine its brand positioning, the team needed a new approach and initiative.
In my role, I developed a content plan with carefully researched and relevant topics. For this initiative, I crafted a structured content strategy, diving into extensive research and curating the content production. Additionally, I took charge of designing visuals for the blog series, ensuring cohesive branding across active social media platforms (LinkedIn, Twitter, Facebook, and Instagram).
Working closely with C-level management, we successfully launched the blog series as a key component of our broader marketing strategy.
Deliverables
- Content strategy
- Branded unique visuals
- Social Media Launch
- Successfully published the Fintech & Web3 blog series in collaboration with the team:
The Solution
Concept Development:
Collaborated with the team to understand the branding and blog content requirements. Developed a visual concept that aligned with the WEB3 and fintech theme, incorporating relevant imagery and design elements.
Unique Visuals and Copy:
Created custom visuals, including blog covers and accompanying social media graphics, that visually communicated the core message of each blog article. Curated and collaborated on copy for the Fintech blog and social media posts, ensuring the published content aligned with the agency’s marketing goals and strategy.
Consistency and Branding:
Maintained consistency in terms of copy and design across the blog visuals to establish a recognizable presence for the WEB3 and Fintech verticals. Ensured that the visuals were aligned with the digital agency’s design guidelines.
Tools & Resources
- Figma: Applied best practices to create the visuals for various channels.
- Stock Imagery: Leveraged a curated collection of stock imagery and icons to enhance the visual impact of the blog visuals.
- Typography & Colors: Implemented typography and color choices that aligned with the digital agency’s branding and enhanced the overall visual appeal.
- Copywriting & Research Tools: Performed in-depth research and collaborative team brainstorming sessions.
Impact & Outcomes
The unique blog visuals created for the WEB3 and fintech blog on the digital agency’s website successfully enhanced visual appeal, increased engagement, and established brand recognition.
- Increased Visibility & Engagement:
The blog user engagement increased by 20% in the first month after the launch, accompanied by extensive sharing of the articles across various social media platforms. - Brand Recognition:
Consistent visual branding across all blog visuals elevated the digital agency’s brand identity as an authoritative voice in the WEB3 and fintech industry. - Enhanced Visual Appeal:
The visually captivating blog visuals attracted the attention of readers and created a positive first impression for the WEB3 and fintech blog.
Interested in Collaborating?
Curious to explore collaboration on a similar project? Feeling inspired by what you’ve seen?