- Social Media Launch campaign content copy & visuals – Notion doc
- High-level Content Strategy for the Social Media campaign launch
- Unique Social media imagery designed in Figma
- Posts copy for the following platforms: Linkedin, Facebook, X (Twitter), Instagram
The Challenge
Trustle, a newly launched tech startup in the Web3 and blockchain space, faced the challenge of making a timely and impactful introduction to the social media world. The primary goal was to develop a compelling social media debut campaign that not only introduced Trustle to the world but also effectively communicated the team’s commitment towards creating a sovereign digital identity.
The founders had a clear vision: they wanted an innovative, flexible campaign capable of resonating with diverse audiences.
The Solution
As a part of the Social Media campaign launch, I’ve prepared a high-level strategy to build the foundational framework for future content marketing campaigns across channels. I’ve outlined my thought process, how I envision it, and my approach to launching the Trustle social media campaign. In addition to that, I’ve also designed unique visuals tailored for each social media channel and put the content together in the content pipeline board to streamline the content marketing process.
High-Level Content Strategy:
Crafted a strategic blueprint for Trustle’s social media campaign launch, setting the stage for future content marketing efforts across various channels.
Visual Content Design:
Designed visually captivating content tailored to each social media platform, ensuring a consistent yet platform-specific message.
Platform-Specific Copy:
Crafted a tailored copy for Trustle’s presence on LinkedIn, Facebook, Twitter, and Instagram, ensuring that the campaign’s message resonated effectively on each platform.
Notion Document:
Organized and consolidated all social media content in a Notion document, providing Trustle with an easily accessible and organized content resource.
Tools & Resources
- Content Research: Conducted research to identify industry trends, best practices, and user preferences.
- Figma: Utilized for brainstorming ideas & design concepts, and bringing the visual concepts to life.
- Stock Imagery: Integrated high-quality stock imagery to provide engaging visuals that aligned with the website’s concept.