- Fully functional website built on WordPress CMS
- Logo and visual identity design
- Copy for the website and all marketing collateral
- Marketing and brand strategy
- Social media account creation and management
The Challenge
When I was approached to co-found a marketing agency startup, the hiring team was initially operating as a media PR agency and sought to expand its service offerings to include digital marketing, leading to the decision to launch a brand new marketing agency from scratch.
Taking on the position of Marketing Co-Founder, my responsibility was to bring the vision to life and establish the marketing foundation of Wow Me Digital agency, along with driving its key growth initiatives and leading the marketing efforts.
The Solution
Brand Positioning Development:
Developed a clear vision and set of values for the agency, which served as the foundation for the further development of marketing strategy, allowing to effectively position Wow Me Digital in the market, highlighting its key value propositions.
Brand Identity (Logo):
Set the foundation for the visual brand identity and designed a compelling logo that captured the brand essence of Wow Me Digital, a marketing agency dedicated to helping businesses grow online.
Web Design (wowmedigital.com):
Created a visually appealing and user-friendly website aligned the agency’s brand identity, and showcasing the agency’s services and expertise to potential clients.
Website Copy:
Developed an engaging marketing copy for the website, carefully crafted with a tone of voice that sets the agency apart from the competition, effectively communicating Wow Me Digital’s value proposition to website visitors.
Social Media Account Creation and Management:
Established and managed social media accounts, prepared content, and leveraged networking and LinkedIn outreach to organically grow the agency’s following and increase brand visibility.
Tools & Resources
- Market research, competitor analysis, and past client feedback: gained valuable insights and leveraged collaborative feedback to craft a cohesive brand strategy and marketing plan.
- Figma: utilized the app for logo creation and other visual assets, ensuring a cohesive brand identity.
- WordPress, HTML/CSS: designed a modern website using the best design practices and ensuring its functionality.
- Google Analytics: set up and utilized GA4 and GTA to monitor and analyze the website traffic and organic visitors.
- Social Media Networks: used key social media platforms to connect with the target audience and grow brand awareness.
Impact & Outcomes
With a strong focus on developing a compelling brand presence for Wow Me Digital from the start, I undertook a comprehensive approach that laid a solid foundation and resulted in the following outcomes:
- Agency Launch: Successful launch and positioning of Wow Me Digital as an innovative growth-oriented marketing agency.
- Engaging Website: Created a visually appealing and user-friendly website that effectively showcased Wow Me Digital’s services and expertise.
- Initial Marketing Setup: Laid the groundwork for web and social media presence, paving the way for the agency’s future growth and further development.
- Persuasive Messaging: Successfully conveyed the agency’s value proposition and expertise through engaging website copy.
- Online Visibility: Generated initial interest and visibility through the website and social media channels.
- Lead Generation: Generated leads and organic following by increasing brand visibility through email and social media marketing (Linkedin outreach)
Full Project View
Modern, user-friendly Wow Me Digital website that reflects the agency’s mission and communicates the value proposition, created with WordPress CMS.
Interested in Collaborating?
Curious to explore collaboration on a similar project? Feeling inspired by what you’ve seen?