The Challenge

World Investor Guide (WIG), a project run by an independent financial management consulting firm, was created to attract clientele in the offshore investment niche and positioned itself as a financial publisher for expats and international investors.

In order to get qualified leads, they required a lead generation marketing campaign and well-researched copy for the lead magnet. Based on the requirements and market research, I have prepared the deliverables and assisted with the launch.

Deliverables