- Comprehensive, all-encompassing Brand Guide
- Visual guidelines for the core brand assets, including company logo, wordmark, typography, colors, and more.
- Visual guidelines and samples for web and social media imagery
The Challenge
As one of the leading Silicon Valley digital product agencies, Scalio faced the need for a brand refresh as they approached their 10-year anniversary. The primary objective was to develop a cohesive and compelling brand identity that would align with their values, differentiate them from competitors, and resonate with their target audience.
The Solution
The comprehensive brand guide was produced and designed in close collaboration with the team, and further on served as a roadmap for Scalio’s visual and messaging strategies. The guide includes the following key components:
Visual Guidelines:
A set of design elements, color palettes, and typography choices that defined Scalio’s visual identity.
Logo Guide:
Detailed specifications and variations of the logo to ensure consistent and correct usage.
Tone of Voice and Messaging:
A defined brand voice and guidelines for messaging to maintain a consistent and compelling communication style.
Social Media Samples:
Sample posts and content guidelines for maintaining a cohesive presence across various social media platforms.
Guidelines for Other Marketing Assets:
Clear instructions and recommendations for additional marketing collateral, ensuring brand consistency across all touchpoints.
Tools & Resources
To achieve these results, hours of research were dedicated to better understanding current trends and best practices in branding and design, as well as thorough coordination between the senior C-suite management. We also had focused discussions with the team to define our brand voice, using the company’s mission, values, and objectives as a guide.
All in all, the process involved a combination of creativity, strategic thinking, and meticulous attention to detail.
- Market Research: Dived into research on the latest design & corporate branding trends and best practices, and put together mood boards to establish references for the creative direction.
- Figma: Used for putting together ideas, designing concepts, and bringing visual concepts to life.
- Creative Thinking: Introduced collaborative brainstorming sessions to analyze the creative process, and generate new and valuable ideas.
Impact & Outcomes
The Scalio brand guide has empowered the agency to confidently showcase its unique identity and maintain consistency across all marketing touchpoints. By aligning the visual and messaging strategies, Scalio has been able to effectively engage its target audience and stand out in the competitive digital product agency landscape.
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