- Fully functional WordPress multi-page website – redesigned
- Website copy & marketing copy
- Logo & Brand Identity design
The Challenge
Release Media, a wholesale press release distribution agency, sought a new website with a fresh look and a multi-page layout, along with a new branding concept that would align with their vision and differentiate them from competitors in the industry.
The Solution
Discovery and Research:
Conducted thorough research on the target audience, industry trends, and competitors to gain insights and inform the design process.
Multi-Page Layout Web Design:
Designed and structured a multi-page website to encompass the services offered by Release Media, with each page carefully crafted to provide clear information and create a cohesive user experience.
Visual Design:
Developed a modern and visually appealing design concept that fell in line with the latest design trends and practices, and at the same time conveyed a professional and trustworthy image.
Branding Concept:
In addition to the web redesign, I created a new branding concept that reflected Release Media’s unique positioning and value proposition.
Content Copy Refinement:
Revamped the copy from the old one-page website, expanding on it and preparing a better marketing copy with a focus on clear and digestible language, that effectively communicates Release Media’s value proposition and unique offerings.
Tools & Resources
- Market Research: Conducted research to identify industry trends, best practices, and user preferences.
- Figma: Utilized for brainstorming ideas & design concepts, and bringing the brand and website’s visual concept to life.
- WordPress CMS: Leveraged the user-friendly and versatile content management system to design the multi-page website.
- Stock Imagery: Integrated high-quality stock imagery to provide engaging visuals that aligned with the website’s concept.
Impact & Outcomes
The delivered web redesign & rebranding concept have provided Release Media with the following benefits:
- Enhanced User Experience:
The new multi-page layout and user-centric design approach have improved the overall user experience, making it easier for visitors to navigate and find relevant information. - Brand Differentiation:
The redesign concept has helped Release Media present a modern and professional image to their target audience. Additionally, the refreshed branding concept has set Release Media apart from the competition, allowing them to stand out in the highly competitive PR market. - Clear and Engaging Content:
The carefully crafted messaging and visual elements in the branding concept have enabled Release Media to effectively communicate their unique value proposition and services to b2b audience.
Full Project View
Modern, clean, and user-centric web redesign concept developed for Release Media with revamped copy and brand identity.
Interested in Collaborating?
Curious to explore collaboration on a similar project? Feeling inspired by what you’ve seen?